With smaller budgets and fewer employees, small businesses must have a strategy in place in order to be effective at social media marketing. Jeremy Juhasz, a social media strategist at EMSI Public Relations, said despite the challenges they face, small businesses can find just as much success in social media marketing as large corporations do. But, in order to do so, they have to have a plan in place and stick to it.
Ads that tell a story have the greatest impact on consumers, new research suggests. Digital media ad campaigns that tell a brand story before asking people to buy something are significantly more effective than ads that immediately encourage people to take an action, the study shows.
What is the importance of social networking? Does your small business really need to become an active participants in social networks? We examine the role of social networks in faciliating business growth.
With the Internet now integrated into nearly all aspects of everyday business use, many business owners are recognizing the important role that social networking can play in the world of entrepreneurship.