If you want to boost engagement with your email campaigns, it helps to say "thank you" in the subject line, according to a recent report from Adestra. The report was based on data from more than 3 billion attempted email sends that were part of 125,000 global campaigns sent by brands in four industries (retail/B2C, conferences/events, media/publishing, and B2B). The researchers selected the 300 most popular single words, characters, and two-word phrases and then looked at the relative lift or decay of each term versus the average.
Inspired by the movie "Pitch Perfect" featuring the Barden Bellas a capella group, the following Campaigner infographic features tips to help you create email marketing campaigns that hit the right note with customers.
No matter what industry your company is a part of, you're bound to be facing competitionâ€”a lot of competition. To stand out from a sea of lookalikes and wannabes, your company must reach out to the right people. That outreach starts with maintaining an effective network of press relations.
Are you listening to music while you read this? If so, know that listening to certain genres can affect your productivity. "People listening to music in headphones completed tasks more quickly and came up with better ideas than those that didn't," states Superfi in the following infographic, based on a Fast Company article.