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Never depend on only one or two channels when driving web traffic to your site. Justin Bridegan of MarketingSherpa writes: "It's always best to have a variety of traffic sources. This minimizes the risk of your website being decimated if your main traffic source dries up."
With that in mind, let's dig into five ways you can drive traffic to your site.
This doesn't just mean you should become an Amazon Associate or ClickBank affiliate and use that status to drive traffic to your indepen;dently owned website. Instead, you should start your own affiliate program, where you partner up with people who'll promote your product or service -- generating revenue for both of you and building your email list in the process.
How exactly do you go about finding an affiliate and convincing them to promote your product? All you need to do is set up a page on your website that explains the benefits of promoting your product. In addition to detailing how big of a cut they'll get from each sale, you'll also explain how they'll benefit from being associated with your brand. Include a sign-up form to make it simple for them to contact you. Then, promote the page to individuals and a wider audience in a targeted niche.
This traffic generation strategy has to do with online advertising. It's a process for collecting subscribers by co-advertising along with other site owners or companies collecting opt-in subscribers. Here's how it works: When the user opts in to receive an offer from the other participant(s), they're given the option to subscribe to your information as well.
Co-registration allows you to target a specific demographic or customer subset. Depending on whom you partner with, co-registration can be less expensive than other types of marketing. Also, with co-registration, building your email list doesn't depend on the amount of web traffic you're able to generate.
There are two major players in co-registration: Opt-Intelligence and CoregMedia, and many choose to work with them. But, there are also smaller companies worth looking at, such as AfterOffers and BirdDogMedia.
Just a few years ago, the average ROI for email campaigns was 4,300 percent. That fact alone should inspire you to focus attention on email marketing.
Because 56 percent of customers are more likely to buy with a personalized experience, you want to personalize your email marketing messages. In fact, the average open rate for emails with a personalized message was 18.8 percent, as compared to 13.1 percent without any personalization, in 2016.
The goal of email marketing is to convert an interested customer into a paying customer by driving traffic to sales pages. You can increase clickthrough and conversion rates by making sure the email and the sales page it hyperlinks to are promoting the same offer.
Pay-per-click advertising (PPC) is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, PPC gives you a way of "buying" visits to your site, instead of earning those visits organically.
Search engine advertising through Google or Bing is one of the most popular forms of PPC advertising. You'll bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to the advertised offering. PPC success is achievable if you focus on:
A lead magnet is a free content offer -- an ebook, white paper, case study, e-course or checklist. Your lead magnet should be so relevant to your prospect's needs or problems that they can't help but exchange their contact information to get it.
Of all the possible offers -- ebooks, white papers, you name it -- which are the most effective lead magnets? Here are five:
The above excerpt is from Robert W. Bly’s book The Digital Marketing Handbook. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound
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