Do you know how many visitors are coming to your website each month? Do you know how they get there? How long they stayed on your site? How many different pages they looked at? If you answered no to these questions then please continue reading…..

Web analytics is- the process of collection, measurement and analysis of user activity on a website to understand and help achieve the intended objective of the website. Having a website without having any analytics software programmed to it is almost useless! Why spend your precious time and money on building a website if you’re not going to track what’s happening on it? Web analytics can provide you with a wealth of information that can be very useful in planning your marketing strategy, search engine optimisation and even website design.

One of the best things about online marketing is that virtually everything is trackable! Before beginning any online marketing campaign one should make sure they have analytics up and running on their website- otherwise you are just throwing money away because you are not able to track what effect the campaign had on your website.{jcomments on}